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MISSION STATEMENT
To promote and protect 100% Kona coffee
OBJECTIVES as Established in the 2005-onwards Strategic Plan
- Increase KCC membership by promoting Council Benefits
- Prepare and produce materials for member recruitment and retention
- Create a mentorship program for new members
- Promote/protect 100% Kona Coffee
- Place ads in national magazines promoting 100% Kona
- Increase promotion of 100% Kona coffee in national and international trade
shows
- Seek legislation to protect the Kona coffee name
- Improve the appearance and functionality of the KCC website
- Increase KCC presence in tourism venues, such as cruise ships
- Investigate forming a for-profit arm of KCC
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